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Ten years ago, families took home the very first sets of Petite Plume pajamas. Cozy little comforts made to enhance life’s unexpected joys, long-awaited milestones, and everything in between. Now, it’s time to celebrate a beautiful decade—all the big days and fleeting moments you’ve enjoyed with loved ones since then. Wherever time has taken you and your family, thank you for taking comfort in Petite Plume. To mark our anniversary, we’re honoring the families who’ve inspired us along the way.

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Made With Love, Made For You

meet THE FACES OF THE CAMPAIGN

Because the heart of Petite Plume has always been the families who wear it.

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A young child in white pajamas holding a small basketball stands next to an adult in blue pajamas, who is leaning down to kiss the childs forehead while holding their hand.

Castelli Laflotte

YOUTH SPORTS COACH

Coach Castelli never set out to build a family business—but fatherhood changed everything. Today, Momentum Sports NYC is a true family affair.

A woman with long, light brown hair lovingly hugs a young girl with curly hair in a messy bun. Both are wearing blue and white striped clothing. The background is plain and light-colored.

Pamela Tick

DJ, MODEL & CREATIVE

Pamela Tick is a DJ, model, creative and—above all—a mom. Her family’s favorite moments? Matching pajamas, together at home.

An older woman with light hair, dressed in white, sits closely beside a younger woman with long dark hair and a navy blue top, gently embracing her on a couch as they look thoughtfully into the distance.

Pia Barconcini

FOUNDER

Pia Baroncini is a modern matriarch, blending family, style, and tradition. From fashion to olive oil, her work reflects her Italian roots.

Two adults in pajamas sit closely together, smiling and holding a young child who is laughing and wearing pajamas. The group appears joyful and affectionate indoors near a window.

Sam Spector

CELEBRITY STYLIST

Sam Spector made his mark styling Hollywood’s brightest stars. But his greatest masterpiece? The family he built with love.
Two women wearing pajamas sit close together in bed, smiling and looking down at a small dog nestled between them under a white blanket.

Utendahl Sisters

ESTHETICIAN & CREATIVE

Sisters, best friends, and creatives—Sydney and Madison build together. From skincare to storytelling, their bond is the heart of it all.

A woman and a child lie close together, heads touching and facing the camera, both with gentle expressions. The image is in black and white.

Kelly Zajfen

PHILANTHROPIST

Kelly McKee Zajfen is a mother, advocate, and voice for young moms. Through personal loss, she leads with grace—bringing hope and healing to others.

A smiling family of three, all wearing white robes over striped pajamas, stands together on steps. The woman has long hair, the man is barefoot, and a child in slippers holds their hands.

Sade Lythcott

CEO, NATIONAL BLACK THEATRE

Sade Lythcott leads with vision, carrying her mother’s legacy forward. At the National Black Theatre, art becomes a celebration of identity.

A woman with straight brown hair sits on a white couch, wearing a white eyelet dress with puffed sleeves. She is looking slightly up and smiling softly. Bright natural light and greenery are visible in the background.

Kara Smith

CELEBRITY STYLIST & CREATIVE

Kara Smith is a stylist and mom with a gift for lifting women up. Her work is rooted in heart, and shaped by sisterhood and self.

Our Story,

Told Through Theirs

See the love, laughter, and legacy 
behind THE campaign.

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The styles they reach for again and again—heirloom pieces made for memory-making.

The Womens Pima Pajama Set by Petite Plume, in navy luxury sleepwear style, features white piping. This plus-size set includes a soft Pima cotton long-sleeve button-up top with a chest pocket and matching pants, displayed on a white background.A person models the Petite Plume Womens Pima Pajama Set in Navy, featuring white piping and crafted from luxurious Pima cotton. The button-up top and pants offer ultimate comfort, available in plus sizes. They stand barefoot against a plain, light background, exuding relaxed elegance.
Women's Pima Pajama Set in Navy Sale price$ 138.00
Women's Pima Pajama Set in Navy Women's Pima Pajama Set in Evergreen
Men's Pima Pajama Set in NavyMen's Pima Pajama Set in Navy
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Men's Pima Pajama Set in Navy Sale price$ 138.00
Men's Pima Pajama Set in Navy Men's Pima Pajama Set in Black Men's Pima Pajama Set in Bordeaux Men's Pima Pajama Set in Evergreen
A young boy, with light brown hair and a relaxed expression, stands against a plain background wearing the Kids Twill Pajama Short Set in White with Navy Piping by Petite Plume. The set features soft short sleeves and shorts, capturing the essence of luxurious sleepwear.A young boy with short blond hair wears Petite Plumes Kids Twill Pajama Short Set in white with navy piping, standing against a plain beige background and looking straight at the camera with a neutral expression.
Kid's Twill Pajama Short Set in White with Navy Piping Sale price$ 50.00
Kid's Twill Pajama Short Set in White Kid's Twill Pajama Short Set in White with Navy Piping Kid's Twill Short Sleeve Short Set in Navy Kid's Twill Pajama Short Set in White with Red Piping
Barefoot, a person poses in Petite Plumes Womens Swiss Dots Celeste Nightgown in White. The sleeveless dress features ruffled straps and delicate cotton Swiss dots. Its flowing hem evokes the elegance of luxury sleepwear as they smile gently, looking downwards and holding the dresss side.A woman with long, wavy blonde hair looks at the camera, wearing Petite Plumes Womens Swiss Dots Celeste Nightgown in white. The neutral background enhances her elegant luxury sleepwear style.
Women's Swiss Dots Celeste Nightgown in White Sale price$ 108.00
Women's Swiss Dots Celeste Nightgown in White
The Womens Swiss Dots Robe in White by Petite Plume features three-quarter sleeves, a textured finish with Swiss Dots, and ruffled hems and cuffs. It includes a matching waist belt for a relaxed fit and is crafted from quality cotton ensuring ultimate comfort, making it a summer classic.A woman models the Petite Plume Womens Swiss Dots Robe in white cotton, showcasing its ruffled cuffs and hem. She stands against a light background, touching her hair.
Women's Swiss Dots Robe in White Sale price$ 118.00
Women's Swiss Dots Robe in White
A man stands against a plain backdrop wearing the Mens Twill Pajama Short Set in white with white piping by Petite Plume, made from fine cotton. The short-sleeve button-up shirt, featuring a left pocket, complements his curly hair and beard with its crisp and comfy style.A man stands sideways against a plain background wearing a Mens Twill Pajama Short Set White with White Piping by Petite Plume.
Men's Twill Pajama Short Set in White Sale price$ 108.00
Men's Twill Pajama Short Set in White
A woman with long blonde hair smiles slightly at the camera, wearing Petite Plumes Womens Pima Clara Short Set in Navy, a dark blue sleeveless top with ruffled shoulders and matching shorts. Made from soft Pima cotton, the outfit suggests luxury bedtime comfort against a plain background.A woman with long blonde hair is in profile, wearing Petite Plumes Womens Pima Clara Short Set in navy, featuring a soft sleeveless top with ruffled straps and matching shorts, set against a simple light background, capturing the essence of an elegant luxury bedtime ritual.
Women's Pima Clara Short Set in Navy Sale price$ 118.00
Women's Pima Clara Short Set in Navy Women's Pima Clara Short Set in Timeless Toile
The Kids Twill Pajama Short Set in White by Petite Plume is a neat ensemble made from yarn-dyed cotton, featuring a short-sleeve button-up top with a chest pocket and matching elastic-waist shorts, set against a white background.A young boy with short, light brown hair smiles at the camera against a plain background, wearing the Kids Twill Pajama Short Set in White by Petite Plume.
Kid's Twill Pajama Short Set in White Sale price$ 50.00
Kid's Twill Pajama Short Set in White Kid's Twill Pajama Short Set in White with Navy Piping Kid's Twill Short Sleeve Short Set in Navy Kid's Twill Pajama Short Set in White with Red Piping
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A group of six people, including adults and children, sit together on brown outdoor steps, smiling and laughing. They are dressed in cozy pajamas and robes, enjoying a relaxed, joyful moment as a family.
The image is completely white and blank, with no visible objects, text, or features.

Because family isn’t one shape or story. It’s who you grow with, show up for, and come home to.

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