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Ten years ago, families took home the very first sets of Petite Plume pajamas. Cozy little comforts made to enhance life’s unexpected joys, long-awaited milestones, and everything in between. Now, it’s time to celebrate a beautiful decade—all the big days and fleeting moments you’ve enjoyed with loved ones since then. Wherever time has taken you and your family, thank you for taking comfort in Petite Plume. To mark our anniversary, we’re honoring the families who’ve inspired us along the way.
Made With Love, Made For You
meet THE FACES OF THE CAMPAIGN
Because the heart of Petite Plume has always been the families who wear it.
Castelli Laflotte
YOUTH SPORTS COACH
Coach Castelli never set out to build a family business—but fatherhood changed everything. Today, Momentum Sports NYC is a true family affair.
Pamela Tick
DJ, MODEL & CREATIVE
Pamela Tick is a DJ, model, creative and—above all—a mom. Her family’s favorite moments? Matching pajamas, together at home.
Pia Barconcini
FOUNDER
Pia Baroncini is a modern matriarch, blending family, style, and tradition. From fashion to olive oil, her work reflects her Italian roots.
Sam Spector
CELEBRITY STYLIST
Sam Spector made his mark styling Hollywood’s brightest stars. But his greatest masterpiece? The family he built with love.
Utendahl Sisters
ESTHETICIAN & CREATIVE
Sisters, best friends, and creatives—Sydney and Madison build together. From skincare to storytelling, their bond is the heart of it all.
Kelly Zajfen
PHILANTHROPIST
Kelly McKee Zajfen is a mother, advocate, and voice for young moms. Through personal loss, she leads with grace—bringing hope and healing to others.
Sade Lythcott
CEO, NATIONAL BLACK THEATRE
Sade Lythcott leads with vision, carrying her mother’s legacy forward. At the National Black Theatre, art becomes a celebration of identity.
Kara Smith
CELEBRITY STYLIST & CREATIVE
Kara Smith is a stylist and mom with a gift for lifting women up. Her work is rooted in heart, and shaped by sisterhood and self.
Our Story,
Told Through Theirs
See the love, laughter, and legacy behind THE campaign.
The styles they reach for again and again—heirloom pieces made for memory-making.
new
new
Because family isn’t one shape or story. It’s who you grow with, show up for, and come home to.
