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A woman in a white shirt sits on a stool holding a baby dressed in striped clothes. Both are smiling against a light blue background, with a white oval border framing them.
705""

with

705""

Tiny Tags and Petite Plume are celebrating the special moments and memories that make motherhood so meaningful with a heartfelt, exclusive collaboration. Featuring a new 'Mama' nameplate necklace that represents the simple yet powerful title that means everything to so many of us.

Use PETITEPLUME15 to shop 15% off Tiny Tags products

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A woman wearing a white shirt with mama embroidered on the pocket, and two gold necklaces, one with the word mama and the other with a round pendant. Her nails are painted white.

about

705""

Founded in 2011 by mother of three Melissa Clayton and still 100% owned by her today, Tiny Tags is a fine, personalized jewelry brand committed to celebrating the gift of a child and the journey of motherhood. The new 'Mama' nameplate necklace celebrates the special moments and memories that make motherhood so meaningful.

Use PETITEPLUME15 to shop 15% off Tiny Tags products

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About M.O.M.

makers of memories

The “M.O.M.” campaign shines a spotlight on the incredible women who shape our lives, celebrating the everyday moments and lasting memories mothers create. Kicking off this year's campaign are four inspiring female founders and CEOs, each a testament to the power of motherhood and entrepreneurship.

A collage of four photos shows a woman and a young girl in pajamas and white clothing, cuddling, whispering, and smiling together against a light blue background, creating a warm and playful atmosphere.

Tell us about a tiny ritual that emerged organically between you and your child that no one else would understand the significance of...

“Our morning commute to school! Mornings can be chaotic as we rush to get out the door, but once we're walking, that time together has become something we truly cherish—our little pocket of calm before the day officially begins.”

Sylvana Durrett, Co-Founder & CEO of Maisonette

A collage of four images: a woman in striped pajamas holding a child; gold necklaces on a white ceramic rose; the woman and child with a dog outdoors; close-up of them holding hands in matching pajamas.

What do you wish your own mother had told you about motherhood?

“That it’s not always easy—but there is always love. And that doing your best, even when it doesn’t feel like enough, truly is.”

seema bansal chadha, founder of venus et fleur

A collage of four photos: a mother and two children in striped pajamas laughing and hugging; a close-up of a woman’s necklace; a close-up of a bracelet and ring on a hand; two children dancing together.

How has motherhood changed your definition of success or achievement?

My young adulthood involved a lot of setting and working towards specific goals. Becoming a parent has led to a more zoomed out perspective. It’s a worthy goal to create a memory every day. Parenthood has definitely increased my attention on a more varied array of goals.

Steph Korey Goodwin, Co-founder of Charmspring

A collage of four images: a woman holding a baby; close-up of a baby in striped clothes; the woman smiling with the baby and a dog; and a hand holding a gold necklace with a round pendant.

Describe a sound in your home that perfectly captures this current season of motherhood...

Giggles. Ollie has this perfect husky but high pitched laugh. He is such a happy baby. Whether we’re playing or in his crib (when he's supposed to be sleeping but isn't), he is always laughing. It’s amazing seeing his little personality start to come out and I love to see his humor. Humor is a big thing in our house.”

Casi stewart Strasser, stylist

Two matching blue and white floral dresses, one adult-sized and one child-sized, hang on a wall next to a straw hat. Below them, a basket with white flowers and a patterned sleep mask rests on a wooden stool. Two white and blue floral nightgowns, one child-sized and one adult-sized, hang on wooden hangers against a beige wall. A straw hat, white flowers, a small woven basket, and an eye mask are nearby.

Match With Mini

family matching

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“To describe my mother would be to write about a hurricane in its perfect power.”

maya angelou

A gift box with a pair of white pajamas featuring blue stripes neatly folded inside. The box lid is open, displaying a message. A navy ribbon lies beside the box on a white bed. Flowers are in the background.

Gifted with Love

Don't forget to pick out matching pajamas, decor, and gifts for the occasion—especially with the added touch of custom monogramming.

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